Cosmetic Surgery, Social Media Algorithms, and the Female Body: A Quantitative Study of Instagram Marketing in India
Description
To systematically analyze cosmetic surgery Instagram marketing tactics, their engagement outcomes, and how algorithms influence female body commercialization.
Existing literature focuses on global statistics/platform trends or small-scale qualitative analysis; this project connects specific caption strategies to measurable engagement outcomes.
The findings reveal how cosmetic surgery marketing and Instagram algorithms medicalize and commodify female bodies, informing understanding of digital market dynamics.
Abstract
To systematically analyze cosmetic surgery Instagram marketing tactics, their engagement outcomes, and how algorithms influence female body commercialization.
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